Working in a Different Field

The teachers of my youth were seemingly embalmed in cheap tweed jackets with leather elbow patches, lightly coated in chalk dust, and masters of the withering stare – often closely followed by a well aimed chalk duster. Intimidation and coercion were their preferred methods for motivating their students. They singularly failed as role models, giving me little grounds to think that I would one day follow in their footsteps. But to my unending surprise I find myself teaching for a living: and, worse than that, enjoying it! To be fair, the circumstances are somewhat different. I’ve swapped the dingy classroom for the great outdoors; and learning from dog-eared textbooks for hands-on experience in some of the most beautiful landscapes in the world. There’s no security of tenure and the wages aren’t that great but the job satisfaction is immense.

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39 Responses

  1. Nigel

    My most inspirational teacher has been a couple of “dog eared textbooks” which I recently read. They taught me nothing about the technical aspects of photography but they made me think, and think very hard. I was getting bored taking landscape photos and I felt that those who were kind enough to look at them were getting bored too, although they were too polite to say so. These two books were a revelation. They opened up a world of new ideas and enabled me to see landscape photography in a completely different light. They showed me how little I knew about photography and how much there was to lean. They made me reflect on why, when studying the work of other photographers, I was attracted to and remembered some images but not others or, as the author asked, “why do some images have ‘soul’ while others which are technically competent, do not?” The books set me on a journey which I am convinced will be a long journey and which is proving to be one of self discovery as well as one which is revealing new perspectives on the world. I am enjoying my photography and I feel that there is the occasional line of poetry in my images where before there was, as I can now see, just prose. The first book is now out of print and can be difficult to find but it is worth the effort hunting for it. The second is readily available. They are titled “Landscape Within” and “Landscape Beyond”. I keep coming back to them and I continue to learn from them.

    • David Ward

      Hi Nigel, thank you for your kind comments about my books. It’s really heartening to get such positive feedback and to hear that you have found them so inspirational.

      David

  2. It’s been quite a few years since I have been able to find the time to go on a photography workshop. The fact that prices have risen while the economy tanks does not help. But I could find the money if I had the time. I do miss that total immersion in your photography. And having the time to enjoy the landscape at your own pace – as David rightly says, it’s not all about the photography, it’s about the places, people, personalities, etc. Maybe next year!

    • David Ward

      Hi Simon,

      Long time no see! ;-)

      You make an interesting point about the cost of workshops. They have certainly risen over the last ten years but I would argue that this only reflects a more realistic economic stance on the behalf of the providers, most of whom weren’t making any money a decade ago. They are also facing increased costs, especially on items like car hire and fuel which has gone up by 40% over the last five years.

      I think that changes in the travel industry as a whole have made the increased price of specialist photo tours seem disproportionately apparent. Mass market tourism has driven down costs and prices to consumers but it’s a sad fact that the specialist providers will never be able to match on price. As an example, an organisation booking ten or twelve rooms for a tour or workshop will never be able to get discounts comparable to Thomas Cook (who aren’t doing so well!) or any other mass provider. These firms can command an 80% or even 90% lower room rate. Similar price differentials apply on all the costs. Yet people compare the mass market price with the specialist price. Nothing comes for free and there is a cost to pay for having a dedicated leader. But I also appreciate that times are hard and going on a photo workshop is very much a want and not a need. Those who succeed in the long term will be doing so because they offer much more than taking people somewhere and dumping them in front of a pretty view.

      As an aside, I would guess that a lot of people think that leaders working for the larger photo workshops organisations are getting a huge daily fee but in my experience this certainly isn’t the case. Nor has the fee gone up for as long as I’ve been in the business – in fact I’d make far more money if I retrained as a plumber. I’m not pointing this out to moan (I love my work!) but just to bust a myth.

      To return to the positives… I think that one of the biggest benefits of a photo tour or workshop is the immersion that you write about. The ability to take as long as you want (well, almost!) without worrying about holding other people up combined with an atmosphere that is centred on photography is a winning formula. Participants definitely make faster progress in this environment than on their own and I think that alone makes it worth booking.

      David

      • I hear what you say and, being self-employed myself, can easily relate to the difficulties of pricing and costing a business. At least in your case there is ample evidence (including my own first hand experience) to show that you give absolutely the very best possible value for money. I certainly don’t begrudge the fees and only regret that I also did not train as a plumber!

        • David Ward

          It’s probably not too late for us both to retrain… Nah, I’ll take job satisfaction over money any time, fool that I am!

  3. Hi David,

    It’s great to read your writing again! I’ve just popped onto your blog to see that I have something new to digest. Great!

    I have just recently started teaching myself, though without your wealth of experience I am sure! I’m afraid I fall into your ‘inexperienced’ bracket quite nicely especially if years become important. It was a very difficult decision for me to start taking on clients. On one hand I had a lot of people asking and the confidence that I could provide insight into the local area as well as technical competency and useful advice on lighting and composition. On the other hand I had the looming presence of the likes of yourself and other masters of the art whom would always be hard to live up to. As it stands the workshops have gone successfully so far and I am sure I will continue them but I am still aware of my relative youth and inexperience. One thing I can say is that I have never put my own images before those of the people I am teaching, for me I actually find it to be more rewarding assisting them to capture successful images than I do taking them myself. I have sometimes wondered what I would do if presented with something truly astonishing though!

    I would be interested to know what you would say to someone in my position, keen to ‘make a go of it’ who believes they do help to progress a learner’s photography..?

    50 workshop providers? Try 150!

    • David Ward

      Hi Alex,

      It’s getting late but I didn’t want you to think I was ignoring your comment. I’ll think on it overnight and let you know what my thoughts are for someone in your position.

      All the best

      David

    • Hi Alex,

      From what you’ve written and from looking at your images I would say that you have the potential to be a very good teacher. I’m particularly interested in your comment about finding it “more rewarding assisting [clients] to capture successful images than I do taking them myself.” I certainly feel a comparable level of satisfaction when I help someone to make an image as I do when I make one myself. Not always! But often. It seems to me that the key to success is a desire to help, combined with people skills and experience. The first part of that equation is the most fundamental part. Those who start from the perspective of wishing to help themselves first – by simply looking at clients as an income source – will ultimately fail. Repeat business is the bedrock of running workshops and that depends upon building relationships with your clients. You have to understand their needs and try and satisfy them to the best of your ability. As long as you make that effort it will be worthwhile for both clients and you.

      David

      • Thanks for the response David, I’m glad I didn’t receive condemnation!

        Alex

  4. Hi,

    As someone currently seriously considering parting with some cash for a workshop this was a great article to read. Your words have echoed many of my own thoughts regarding what I’m looking for a workshop and the proliferation of tours that are now on offer.

    With a young family at the moment I think it’s the time-out to concentrate on my photography where the benefits really lie. My other half is probably tired of waiting for those clouds to move to the right place, particularly with an impatient toddler in tow!

    Some more thinking to do on my behalf, and a useful article.

  5. Richard Childs

    I believe the average plumber would earn in three hours what a leader for a large tour company would for a full day (14-16 hours)

    • It does begin to look like what we need is a way to combine photography and plumbing…(?) On a more serious note, I have nothing but respect and admiration for those like David and Richard who give so selflessly of their time, knowledge and expertise. I make no claim to be a great photographer, but I am much further along the road as a result of their efforts. A final thought for anyone considering a workshop. The things you learn, the inspiration generated, the ideas planted continue to grow and move you forward long after the workshop has finished. Something to weigh in the balance, perhaps, when considering the question of value.

      • David Ward

        “…photography and plumbing…” Making images of the flow of light perhaps? No, I thought not!

        Seriously, it’s heartening to read that you feel that some of the seeds planted by myself and others have germinated and continued to grow (that’s enough of the potting shed metaphors!), it is one of my aims to help participants grow (damn, we’re back there again!) in confidence and to open their eyes and minds to new ideas and approaches.

        However, as I wrote before, this can never be a quick fix. I think that tours and workshops can shorten the time it takes to learn and to move forward artistically and technically but they can’t completely remove the need for time to be spent by the pupil.

    • David Ward

      Having just paid a £900 bill for a days plumbing work I think you’re probably about right… I know which I’d rather do though – pass the blowtorch ;-)

  6. Joe Cornish

    At last, after an interminable wait, Professor Ward is a contributor to Landscape GB! Great article David, and the best pictures of people making pictures I can remember seeing. Looking forward to the next one already.
    Joe

  7. David Ward

    Thank you Joe (though Professor makes me feel even older than I feel! ;-) I’m looking forward to writing more, I just hope I can keep up the standard…

    David

  8. SosFM

    ” I wonder how large a proportion of the many people offering their services are actually equipped to do so in terms of expertise and teaching ability.” David, this to me is the crucial question as someone who teaches and enjoys photography. There are hundreds of people out there offering their photographic teaching services but how many of them are qualified to teach. I teach Crime Scene Investigators and part of that does consist of teaching photography. I am currently in the second year of my Certificate in Education, the completion of which is a pre-requisite for my role. Do people ever stop to consider when parting with large amounts of cash to pay for photography workshops, if the person who is leading them knows how to teach and how to get the best out of their learners? Or, are they more impressed by the fact that they are a big name in photography or have a flashy website that this is more important? The latter I would suggest. Not everyone has a natural ability to teach but learning how to teach can help a great deal. There is equally as much theory and technical know how about teaching as there is about photography, been equipped with this knowledge means you are able to know how to pass on your photographic knowledge.
    I teach photographic theory and practice, there is no room in my world for artistic interpretation and conveying thoughts, moods and feelings. I have been approached though to lead a series of night classes for adult learners at a school, so I read with interest your thoughts on teaching a student to find inspiration and interpreting the landscape. I am still considering my options on this one as I know I will have to fall back on my teacher training to know how to draw out the aesthetics from someone.
    Personally I believe that if someone is charging for a service then they should be able to demonstrate that they are qualified to deliver that service in every respect. Would you ask that plumber round if you knew that everything he knew was self taught from books and the internet?

  9. Dear David,
    The first time I ever felt the jigsaw pieces of landscape photography become neatly arrange into a cohesive and meaningful picture was the time I read (drooled) though Landscape Beyond – about 6 months ago.
    Your thoughts on beauty, simplicity, mystery and so on just felt ‘right’ and your images obviously speak for themselves.
    I think you even make reference to Gursky at one point (via a David Lee quote about not seeing, let alone feeling, Gursky’s genius) – which is interesting in the light of recent events and the last issue of GBL!

    I’ve told Tim on more than one occasion how I’ve been steered and directed in such a positive way by what I’ve read and seen on GBL and to have your input too is all rather fantastic!

  10. Hello Nigel,

    I’m humbled by your comments – and a little worried that I won’t meet such high expectations. But I’ll try my best.

    David

  11. David, this is so beautifully put, and I can relate your words to so many of my own teaching experiences. Anyone seeking to practice deliberate and creative photography owes a debt of gratitude to writers and teachers like you.
    I know it may feel, sometimes, like you are the lone voice in the wilderness, drowned out by the sheer volume of formulaic images made each day. Still, know that your words matter and that there are many out there who thirst for more than just mere photographic illustration. They need teachers like you.

    Guy

  12. Hello Guy,

    Thank you very much, I find your kind words very moving coming, as they do, from someone with your ability and insight.

    In answer to your implication, I don’t feel as much a lone voice as a few years ago. Despite the enormous rise in the financial works of photographers such as Andreas Gursky, I feel that there’s an important change in attitudes – and an awakening of sensibilities – taking place amongst a significant proportion of people making photographs. I think that people are starting to realise again that beauty is valuable – not in a financial but a spiritual sense – and that in a true work of art it is more than skin deep. This gives me a great sense of hope.

    David

  13. Jonb

    Hello David,

    I’ve considered the Light and Land workshops many a time, with one of your tours in mind. Then there have been times when I’ve thought your books give me everything I need. Reading them has become a regular occurence during my periodical creative ruts and they always offer me a great deal of inspiration.

    The workshops are still something I consider. I suppose the main reason I’ve been hesitant has a lot to do with the average age of your participants. Perhaps I’ve perceived this wrong, but do you have an age policy? Or is it simply that younger photographers (early 20′s) have never shown interest?

    • Ouch! Speaking as someone who is actually younger than David (if only by a handful of months) and who has been on a goodly number of trips and workshops that he has led, I can honestly say that ‘younger’ people do take part and are most emphatically never made to feel left out.

      I suspect that the reason for the average age of participants being on the, ahem, high side has more to do with simple economics than anything else. People in middle-age or retirement even, simply have more disposable income to ‘invest’ in their hobbies.

      • Maybe there’s a gap in the market for club 18-30?

        • Jonb

          I’ll be sure to bring my glowsticks and pink sunglasses!

    • Hi Jon,

      There certainly isn’t an age policy on any tour or workshop I run – perhaps I just attract older people! To be serious, I think it’s more a simple question of economics. I have had young clients (one as young as nineteen and a fair few in their twenties) attending tours and workshops but they weren’t often picking up the tab themselves.

      If I look at the demographics over the last eleven years there has been quite a shift. The average age attending Light & Land workshops – and I can’t speak directly for other providers but I understand this to be true for them also – has dropped from over 65 to around 48. The percentage of women taking part has also changed dramatically from around 15% to over 40%.

      David

      • Jonb

        I won’t deny that the money isn’t an issue, but perhaps that next camera upgrade could be postponed for a more substantial investment.

        Also, I could sell those TVs I got during the riots…

        Thanks, David.

        • I can’t imagine that anyone who took part in the riots would be that interested in my views on photography and aesthetics… but perhaps there’s an argument for releasing a version of Landscape Within in txt spk – or perhaps just in plain English as a first step!

          • Are there any new books on the horizon David?

            • Hi Alex,

              I’m working on a few ideas but unfortunately Argentum are no longer in business so I’ll have to find another publisher. In the meantime I will be releasing Landscape Within as an ebook as it’s now out of print.

              • Jonb

                Landscape Within/Beyond on iPad would be fantastic. Now there’s a new dilemma in choosing between your workshop or an iPad. Sometimes technology is a real burden.

                • I’m working on it but it will probably be a few months as I’m going to write a new chapter to update Landscape Within. The great thing would be to include higher resolution images that could be viewed bigger than in the original. I’ll probably change some of the images too as part of the refresh process. I often think that the images lag behind the words, almost as if I’m writing a manifesto for where my photography will be going rather than where it’s been.

          • Jonb

            What would be next, SHKSPR?

            • Surely we should start with the gr8s like ARSTTLE or CHCR?

  14. So many wise words from so many wise people. From my own experience, I have to say that having been on one workshop with David, the barbed hook went in deep and I found it difficult to resist going on several more. And David is so right, a well-run workshop or tour goes far beyond photography; although my first tour had the least philosophical content, all subsequent tours have developed (I’m carefully avoiding the word “grown”) that aspect to, most recently, a very high level indeed.

    I have been with only two other photo tour leaders (both excellent) and have enjoyed several other co-leaders on David’s tours. All have added a lot of value in their own teaching techniques and bringing their own styles helps to expand the participants’ understanding of what is possible.

    However good a website is though, it is impossible to tell how good a teacher the leader is. That can only come from word of mouth recommendation. There was quite a debate on precisely this topic a while ago on Tim’s old blog. But it is also down to the participant/client to get out as much as possible from the tutor. That’s where the intimidation factor can come in. With big names such as the three who commented here one cannot help but be slightly in awe, yet at the same time excited by the prospect of having them check our viewfinders. I have seen how such good leaders are aware of this and make an effort to overcome clients’ reserve. The advice and pointers given at such moments are worth far far more than any critiques in magazines or worse still the judging at photo club meets. I remember verbatim various comments made by David, Richard, Joe and a few other good photographers and leaders who I have had the pleasure of meeting; these come to mind when I am lining up a composition similar to the one that led to the comment, sometimes even years earlier. So yes, the learning stays with you and forms a fundamental building block in your progress.

    I would encourage the high-end leaders to also keep up the writing: we readers get a lot of stimulation from the books and articles, be they about photography in general and the thinking behind it, or about specific images. Apart from David and Joe I hugely enjoy the writings of Guy Tal and Alain Briot (it must be that European heritage) and the insights they provide on selected images of theirs. Rgds., Adam

  15. Suitably inspired with the anti-ageing cream applied and the beer money saved, I’ve just booked Skye 2012 with David; I do this without hesitation, knowing that David will make a (positive) impact on my photography during the week and will give me more to think about when not out in the field. I have found David’s ability to make one see what may be otherwise unapparent (at least to me!) has been instrumental in the development of my photography. Happy Xmas (I would like to put another Ward book on my santa list for next year, please!).

  16. I too have observed that many workshop leaders images to be rather poor and question why somebody would attend. I suppose each of us is looking for different things and if I were in the market for looking, then price, experience quality of the images and thinking of the workshop leader would be factors.
    Regarding your observation about price, well this is very tricky one. I can’t personally speak from experience of attending any workshops, I’m afraid, (my young family take most of my time and resources), but I suspect that keeping the price low in such a competitive overcrowded market is one of the reasons some workshop leaders keep the price down. That said to address you point about effective learning in such workshops, (and I hope you can forgive me for speaking personally for a moment), I for one use the experience gained in my day job to guide the workshops I lead, and in no way offer any less commitment to the development of the participants due to price. I also find your sentiments about other, rather selfish workshop leaders shocking! Personally I wouldn’t be in education if I didn’t find the development of others deeply rewarding. , It’s such a privilege to be a catalyst in the development of others. Anyway hopefully with time those people will eventually find the deeper rewards that helping others offers!
    But I suppose after the quality and consistency of the images a workshop leader procures, perhaps the only other way you can judge the effectiveness of any workshop leader is to actually attend said workshop or possibly read the testimonials and speak to said people personally.
    Anyway, I can see by many of these responces that your expereinice and ability to inspire others is clearly highlighted in some personal testimonials here! Maybe one day I will take the plunge and finally meet you…

  17. Doug Chinnery

    I really enjoyed your article, David, well reasoned and explained. (love the photos of people taking photos too!).
    As a self employed outdoor photographer myself I have been running workshops for four years now and it has slowly become the mainstay of my business. I hear many tales from my customers of their toe curling experiences on some tours/workshops and try to learn from these myself.
    I have always shied away from using my own camera on workshops. Many I run are one day long and I want to make sure my customers get plenty of my individual attention. But I do get asked by clients if they can see me using my camera. They want to see how I set up and often ask questions about things I do that haven’t really occurred to me. I do them subconsciously, but to the customer they are a revelation. I also sometimes ask if clients mind me setting up if I can see that the light is going to do something really special – but always the customer must come first and our image making should be secondary.
    Your comments on cost are really valid. I think some photographers think running workshops is a gravy train – 6 or 8 customers paying £100 a day and every penny going in the tour leaders pocket. What they fail to understand is how much time goes into administering workshops properly. The visits to scout locations and facilities, emailing answers to questions, writing pdf guides for customers future reference, providing ongoing email and phone support for customers after workshops as well as fuel and accommodation costs, tax etc. Then there is those workshops where only two or three people book. I still conduct the workshop for them, often at a loss. I feel it is important not to let people down, cancelling a workshop they have been looking forward to for ages. Getting the price point right is very difficult. Too low and the business will fail. Too high and customers who can afford you become very scarce. Reputation is also a factor in price setting. High profile, well published and highly experienced photographers will always be able to, and deserve, higher fees. After all, they have been through the ‘struggling artist’ phase and have worked hard to get where they are today. Those of us who are striving to establish such a reputation have to accept that we can only command lower fees.
    I usually have at least 50% of each group or more as repeat customers which is such a compliment, that people feel they want to invest their hard earned money in your tuition.
    The feedback from customers is so encouraging and it is hard to explain how satisfying it is to see a customers eyes light up as you show them something new or they finally grasp something that they have struggled with for ages. I also love the fact I always learn something on every workshop from the clients – be it a recommendation to check out a photographers work I have not seen before, a new supplier of kit or a new shortcut in Photoshop – without fail I learn something on every workshop.
    I must admit, you have got me thinking about the benefits of working with a group for several days on a tour rather than a one day workshop. It must be great to have so much more time to help them technically and then spend time helping them develop compositional and aesthetic skills.
    As someone who trained as a plumber nearly 30 years ago (and hated it) I can confirm that as outdoor photographers, no matter how poorly paid it is, we have absolutely the best job in the World.
    I look forward to reading more of your thoughts in future articles, David.

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