on landscape The online magazine for landscape photographers

Reports of my Death have been Greatly Exaggerated


fuji-velvia-comebackWell Fujifilm have done it again - the announcement that Velvia 50 was being killed off last year caused much consternation (even to the point where the venerable David Ward took a Canon 1DX to Iceland!) and also much stockpiling. It now turns out that just like Mark Twain, the corpse is still kicking.

Fujifilm announced today that Velvia 50 has been discontinued - in 5x7 format only. There is a new box design for 4x5 and 8x10 but it's still going strong. Whether this means it will be available outside of Japan is another matter but it certainly means that importing film is a possibility.


For those of you who have stockpiled, don't feel too bad. On top of the 20% price rise this year, Fuji are talking about a possible 25% price rise on certain lines (not confirmed yet) so you won't be regretting that credit card bill.

Translated page click here and the original page is here.

/via Christian Stromberg


  • Bert Vliegen

    Mhh, so I guess my restless days are over….本パック..?

  • EOTS

    Great news!
    Hope the film will somehow become available in Europe too …
    As some of the bigger German online stores still have a larger backlog of unsatisfied orders,
    I expect it’s pretty much possible!
    There’s still some air left in my 2 meter freezer ;-)

  • Does that mean Parkin film imports is about to announce itself ;-)

  • Paul Arthur

    Yet another management disaster from Fuji. They really don’t understand their customers at all, do they?

    I wonder how many like me won’t really care as they have stockpiled.

    At least David can go back to what he enjoys…

  • ajd2k8

    Very happy about this just hope it does emerge back into the UK market.

  • +1 to the “Parkin Film Imports” ;-)

  • Sean Lewis

    I think I have just shouted quite loudly what Victor Meldrew would have said!
    This pleases me as I’m down to my last 100 sheets!

  • Guy

    oh that’s funny. How to run a company…FAIL

  • michael prince

    Unbelievable!!!! Thanks for the update.

  • Chris

    The facts that both Velvia and Provia are now on average between £70 and £80 per box and that processing costs have also risen this year, is it any wonder why people are ditching 4×5 film? That works out around £6.50 to £7 per slide including processing, and between £15.50 to £16.50 with secured P&P. (Dont even bother with 8×10). Sometimes you only want to take one image, which needs to be sent off. At these prices its just not worth it. After 160 E6, you would of spent the same as purchasing a Nikon D800, which you can then shoot a whole lot more and for free. (as much as I hate to admit that). For a hobby, unless you can get a return on your images via sales, then there is just no point shooting 4×5 any more. Yes you can process at home saving you the P&P and processing fee, but, theres a risk things can go wrong, and after a trip away I wouldnt want to do that. And its good to support what labs we have left in this country. Its just a shame that costs continue to rise, risking the future of film altogether as well the labs themselves.

    • EOTS

      Chris, I agree that everyone must weigh his options and if it’s worth for him or her.
      That said, I developed all film myself over two years, even three week locations, never outsourced development, and never screwed up a single image.
      I also own a D800 (I don’t use it for landscape), it’s a stunning camera, but print quality wise, it can’t compete with 4×5″. And of course, I could not live without movements, and buying each focal length (6 lenses now) as Tilt/Shift lens is not cheap, whereas with a view camera T/S comes free … then also, I love the simplicity of composing on the ground glass with a magnifier … scrolling around like mad at 10x live view isn’t fun (as could be read in David’s article). Best regards, Martin

      • Chris

        Hi Martin,

        Completely agree…no argument. Youre talking to the already converted as Ive been using film for 13 years. However, you have to have the money with LF, which I dont. I cant justify the price of a box these days let alone the cost per sheet, plus scanning and p&p. Im beginning to see the upside of digital that ive been putting off for years. I dont want to keep putting my hand in my pocket everytime I take a photograph. I dont earn from my photography and so any outlay at all is never reclaimed. I know quality outways digital, its the reason why I went LF to begin with, but, stitching is the answer to that. Its time consuming, and isnt a preference, but when you need large prints, you just have to bite the bullet and get on with it. I hate the digital process, especially live view, but Im sure getting to know your camera and lenses well before heading out is the answer to live view.

        All the best!

    • Actually Fuji Provia can be had for £46 for a box of 20 which works out as £2.30 a sheet. Processing is £2.70 a sheet so that works out as £5 per shot.

      If you do your own developing (very easy and you can get a set up for £200) then processing is only 60p and no post and packaging for a total of £3.30 a sheet.

      And you can buy prime lenses that outperform anything Nikon and Canon have produced for between£100 and £300 pound each plus buy a brand new camera for £700.

      So although you have to be slightly insane, the results speak for themselves.

      And then if you’re really insane (like I think I might be) you have a 10×8 camera and your film costs about £20 a shot ;-)

      Then again I also have a Sony A900 and Nikon D800…

      • Chris

        Hey Tim…great, another £200 Ill have to find then! I already think its expensive, let alone go and but yet more kit! lol Im sure it would help, maybe Ill consider it…but I havent spoken about scanning and the p&p associated with that yet…and no, I definately dont want to scan myself, its far too pricey. You need atleast a V700, preferably a V750, and then you need decent colour profiles and transparency tray, all that costs quite a bit. In the end it saves the hassle of p&p, but, its a lot of outlay for just a hobby. All I want to do is take photos! In all honesty, I think Ill be going back to 120 roll…much easier, quicker and more for your money. Its a shame, but looks like I have no other choice…

  • michael prince

    Many photographers still prefer to shoot using a traditional 4×5 camera or a medium format film camera, prefer the look and quality of a scanned film image which differs significantly to that of a DSLR produced file. Personally I’ve found the entire experience of attempting to use a DSLR for landscape photography to be utterly disappointing. The day I can order what I like from Phase One – well that will be different! Michael.

    • Chris

      Wouldnt we all want a IQ180 ! lol And agree with you completely about DSLR landscapes and the process…terrible !

      • michael prince

        I suppose its a case of waiting until the kit becomes more realistically priced. This film on the Phase One website with ‘Enthusiast photographer Diego Rigatti’ is hilarious. This fella has everything you could ever want as a photographer but the pictures….well


        • Chris

          Be very careful with casting judgments on other peoples photography. Theres too much of that within the landscape community. Photography is very very subjective, and a persons taste or likes vary dramatically. Ive learnt that a lot in my 13 years of landscape photography, which is why we all should photograph for our own pleasure, motive and vision, and never to anyone elses. Yes he has the gear, no doubt spent thousands, but, it doesnt mean he doesnt know how to use it for his purposes. One persons ways on doing things always differ to another. We should all just enjoy each others photography without the critisim.

  • Leslie Wyatt

    I have never used a large format camera but I can appreciate the worry at Fuji’s less than lucid announcements. I have just received my first set of medium format transparencies on Velvia 50 and I am hooked. The colour and reproduction is stunning. I hope that there are many photographers using digital capture that can be tempted back to the tactile nature and glorious reproduction of such lovely film. As for cost, I can indulge an awful lot of medium format shots for the price of an equivalent Phase One machine. These will never be cheap as manufacturing a large sensor without defects will always be difficult and costly. A small or full frame digital camera just does not appeal to me and my Mamiya 6 has far fewer settings! Tired of sitting in front of a computer? Use film. Use Velvia 50!

    • Sean Lewis

      Right on! :^)

  • Christian Stromberg

    While I enjoy posting the following link to a report of a photographer receiving it’s 161,000$ 8×10 Velvia shippment, at the same time I am sorry to report that it looks like another one of Fuji Communication Disasters striked again: Velvia RVP 50 sheet film 4×5 AND 8×10 IS, despite contrary explainations in march, in fact, DISCONTINUED:



On Landscape is part of Landscape Media Limited , a company registered in England and Wales . Registered Number: 07120795. Registered Office: 1, Clarke Hall Farm, Aberford Road, WF1 4AL